Welcome to Hydrangea Lane Home. I'm Kylie and I am the owner and creative director around here. You can read more about me on the Our Story page.
I just wanted to give you a little more background story on what Hydrangea Lane Home is all about and why I started it.
It's All About the Fabric
Using fabrics is one of the best ways to decorate your home. Printed fabrics bring colour and pattern into the room.
Back in day (like a long time ago), if you wanted to decorate your home (or get clothes made) you went to your local drapery store. Here you would discuss your needs with the sales attendant, they would help you choose the fabrics you liked, and then they would arrange for the fabrics to be sewn into custom home decor just for you - curtains, cushions, lampshades or even upholstery. Whatever you needed.
Image Credit - State Library of Queensland
Drapery stores are few and far between now. Small fabric stores are closing down and even the large department stores don't sell as much fabric as they used to.
Why the decline in fabric sold to the public? Well in this day and age, many people no longer have the time, skills, or inclination to sew fabrics for themselves. Totally understandable.
Featured Fabric - Little Leaf Serenity
So what are your options to buy fabric for soft furnishings?
Most of us have turned to buying ready made cushions and lampshades found in the homewares stores or online. This is a great option if you find something you like.
The problem is:
- Many cushions are created on a stand alone basis, meaning they don't come with any matching or co-ordinating designs. Fine when you only need one cushion, but it makes it hard to put together a collection of 5 or 6 cushions on a sofa.
- You can't usually get any of the cushion fabric by the metre, so you can't have any co-ordinating soft furnishings made.
- The cushions and any matching fabric you are likely to find will eventually become discontinued and you can't get it again (umm like the time the dog chewed one of your favourite cushions and you just wanted to replace it)
The other option is you can always go through an interior designer, but you may find that a little intimidating or just expensive.
Don't get me wrong. Interior designers are great, but the way the industry is structured with wholesalers and distributors means that the prices are usually on the high side. Interior Designers generally don't advertise their pricing, meaning you'll have to get a "quote" to find out those 3 European pillows you wanted in that lovely fabric they showed you are going to cost $1,000.
It also doesn't solve the problem of fabrics being discontinued. Even if you can get the fabric again, it's probably been dyed or screen printed in a different batch which means the colours may be different.
So what are we supposed to do? Continue to buy shop stock items with no customisation or co-ordinates, or go down the fully custom interior design path? The answer is usually dictated by budget.
Be Your Own Interior Designer
I may not be able to bring back the drapery stores, but the aim of Hydrangea Lane Home is to help you to be your own interior designer.
All our fabric colours and patterns all mix and match together allowing you to create your own collection of classic style home decor.
You can choose from our small ready made collection or have any of our fabrics custom made into a cushion or lampshade. Plus you can buy any of our fabrics by the metre to create the home decor you are looking for.
If 2 years down the track you decide you want a couple of lampshades to match the cushions you bought, we can just print some more fabric for you. The great advantage of digital printing is that the designs are stored electronically and are printed on demand. If you only want one metre of fabric, that's okay. We print it freshly for you in Melbourne.
We have teamed up with a number of local creatives and artisans to offer any of our fabrics in a range of custom made furnishings. All our items are listed online, so you can clearly see how much it's going to cost and how long it will take to make it.
Custom made is great because:
- You can get exactly what you want in the fabric you like
- You get something different from all the mass produced decor.
The one thing about custom made in this impatient fast paced world we live in, is it takes TIME. Yes you will have to wait for your gorgeous bespoke creation to be made.
When you order your custom made decor, we will arrange for your fabric to be printed and then it will be sent to our workroom or maker to turn that fabric into the decor you want. And that takes time, but don't worry before you know it your custom creation will arrive and you'll have something a bit special for your home.